01320nas a2200133   4500000000100000008004100001260006300042100001100105245012100116250001000237856006300247300000900310520086700319       2015                            d  bUNICEF Eastern and Southern Africa Regional Office - ESARO1 aCole B00aGoing beyond ODF: Combining sanitation marketing with participatory approaches to sustain ODF communities in Malawi.  aMarch  uhttp://www.unicef.org/esaro/WASH-Field-Malawi-low-res.pdf   a8 p.3 a<p>The majority of households in rural Malawi construct traditional latrines with a lifespan of less than 12 months. The short lifespan of traditional latrines calls into question the sustainability of ODF (<em>Open Defecation Free</em>) status in rural villages. The typical range of sanitation products tends to be extremely limited and options are often prohibitively expensive for rural householders. High costs were commonly associated with cement prices in Malawi - USD12 per 50kg.</p>

<p>This Field Note records the experiences to date of developing a national sanitation marketing programme. A 7-step sanitation marketing framework is used to frame the discussion. The hybrid approach developed included elements of participatory design, CLTS (C<em>ommunity Led Total Sanitation</em>)and capacity building in low-cost construction and marketing.</p>