01722nas a2200229   4500000000100000008004100001260004700042653001500089653001100104653002400115653001900139100001100158700001400169700001500183700001100198700001500209245008600224856006500310300001200375490000700387520109800394       2017                            d  bSAGE Publications Sage CA: Los Angeles, CA10aStrategies10aStigma10ainternalized stigma10aDiscrimination1 aWang C1 aWhitson J1 aAnicich EM1 aKray L1 aGalinsky A00aChallenge your stigma: How to reframe and revalue negative stereotypes and slurs.  uhttp://journals.sagepub.com/doi/pdf/10.1177/0963721416676578  a75–800 v263 a<p>Stigma devalues individuals and groups, producing social and economic disadvantages through two distinct but reinforcing processes: direct discrimination (e.g., a White person not hiring a Black person based on race) and stigma internalization (e.g., women believing men are more qualified for leadership positions). We review strategies that individuals can use to not only cope with but also challenge their stigma. We discuss how attempts to escape stigma can be effective at the individual level but may leave the stigma itself unchanged or even reinforced. We then identify two ways individuals can reappropriate and take ownership of their stigma to weaken it: reframing and self-labeling. Reframing highlights stereotypic characteristics as assets rather than liabilities—for example, framing stereotypically feminine traits (e.g., social intelligence) as essential for effective negotiations or leadership. Self-labeling involves referring to oneself with a group slur. We discuss ways to utilize these reappropriation strategies as well as how to handle potential pitfalls.</p>