TY - JOUR KW - Artificial Intelligence KW - Behavioral change KW - AI chatbots KW - communication theories KW - Health communication KW - Health marketing KW - Impact KW - Impact communication KW - Integrated health strategies KW - machine learning KW - natural language processing KW - predictive analysis AU - Weingott S AU - Parkinson J AB -
This scoping review explores the integration of Artificial Intelligence (AI) with communication, behavioral, and social theories to enhance health behavior interventions. A systematic search of articles published through February 2024, following PRISMA guidelines, identified 28 relevant studies from 13,723 screened. These studies, conducted across various countries, addressed health issues such as smoking cessation, musculoskeletal injuries, diabetes, chronic diseases and mental health using AI-driven tools like chatbots and apps. Despite AI’s potential, a gap exists in aligning technical advancements with theoretical frameworks. The proposed AI Impact Communications Model (AI-ICM) aims to bridge this gap, offering a road map for future research and practice.
BT - Health Marketing Quarterly DO - 10.1080/07359683.2024.2422206 LA - ENG M3 - Article N2 -This scoping review explores the integration of Artificial Intelligence (AI) with communication, behavioral, and social theories to enhance health behavior interventions. A systematic search of articles published through February 2024, following PRISMA guidelines, identified 28 relevant studies from 13,723 screened. These studies, conducted across various countries, addressed health issues such as smoking cessation, musculoskeletal injuries, diabetes, chronic diseases and mental health using AI-driven tools like chatbots and apps. Despite AI’s potential, a gap exists in aligning technical advancements with theoretical frameworks. The proposed AI Impact Communications Model (AI-ICM) aims to bridge this gap, offering a road map for future research and practice.
PB - Informa UK Limited PY - 2024 SP - 1 EP - 43 T2 - Health Marketing Quarterly TI - The application of artificial intelligence in health communication development: A scoping review UR - https://www.tandfonline.com/doi/epdf/10.1080/07359683.2024.2422206?needAccess=true SN - 0735-9683, 1545-0864 ER -