%0 Journal Article
%K rural areas
%K Continuance usage
%K M-health
%K Bangladesh
%B International Journal of Pharmaceutical and Healthcare Marketing
%D 2020
%G eng
%I Emerald
%N ahead-of-print
%R 10.1108/ijphm-06-2019-0041
%T Understanding continuance usage intention of mHealth in a developing country
%V ahead-of-print