%0 Journal Article %K General Medicine %B BMJ Innovations %D 2022 %G eng %I BMJ %P bmjinnov-2021-000841 %R 10.1136/bmjinnov-2021-000841 %T Lessons learnt from applying a human-centred design process to develop one of the largest mobile health communication programmes in the world %U https://innovations.bmj.com/content/bmjinnov/early/2022/05/26/bmjinnov-2021-000841.full.pdf